This was a design for John Rook Furniture, they wanted a cost effective way to showcase their products, so I suggested they created individual 4 page product cards that would accompany a small brochure about their company. The whole thing would be bound using a brown paper strip with the John Rook logo printed on it.

The benefits of producing a pack in this way would allow John Rook to update their products and not have the expense of reprinting the whole thing again. They also have the option of sending individual cards to customers who aren't interested in the full range, thus saving waste and reducing postage costs.