Amilec is a small engineering company that, while not new to the market, wanted to project a bigger impression to potential new clients. Currently, they felt they were being crowded out by other larger operators in the market.

Initially tasked with the design of a range of corporate materials, which included brochures, folders, newsletters, and the commissioning of artworks for use in their internal training materials.

I proposed that their brand should be made more contemporary, as it had started to look dated compared to their competitors. While at the same time identifying where the focus needed to be to achieve their stated aims.